McNeill – Partners for life.
Since 1975, we have been accompanying people at every stage where a good backpack is needed. From preschool to elementary school, through university, into the job, and while traveling. We know your situation – and have just the right thing for it.
Our Best-Sellers
The school bags families trust
The Right One for Every Stage of Life
Our School Bag Collections
What makes McNeill special
Thoughtful down to the last detail – since 1975.
Every McNeill school bag is created with a clear goal: to accompany the child, not burden them. Discover what makes it special.
By your side since 1975
A companion for life.
McNeill came into being with a clear idea: We want to be there when it counts. On the first day of school, during studies, when traveling, at work. Every product embodies this attitude – well-conceived, reliable, colorful. Because we know what people really need at every stage of life.

Why McNeill?
Because since 1975, we've known what truly matters.
McNeill is more than a backpack brand. We are the companion that is simply there – reliable, well-thought-out, and always one step ahead. For children, parents, and everyone who needs a good backpack.
Make him yours
McAddys – your school bag, your style.
With McAddys, your school satchel becomes unique. Small designs, big impact – easy to attach and always interchangeable.
All-in-one solution
The perfect set for a good start.
We know the start of school – and we know what children and parents really need. High-quality school bags, practical writing accessories, all coordinated.
Rucksack PRIME PRO 16 HK pastell-pink
Wasserflasche 600ml mit Figur Des.1 HK pastell-lila
Federmäppchen PRIMUS mit Schlaufe HK pastell-pink
Stationery & Accessories
Everything the school needs.
Practical, colorful, and well-designed – our pencil cases and stationery are the perfect companion for everyday school life.






















































